KOF_en

At Coca-Cola FEMSA, we define sustainability as the continuous and simultaneous generation of economic value, social and environmental well-being, and integrate it as a constant within our company by being an enabler of the Strategic Framework that guides business decisions to obtain growth profitable in the long term.

Our strategy is based on three axes:

• Our people.
• Our Community.
• Our planet.

We are committed to promoting a culture of inclusion and diversity, encouraging mutual respect throughout the organization, creating a diverse and safe work experience for all our employees, recognizing that differences strengthen us, make us more competitive and allow us to adapt to an environment. Global constantly changing.

It is based on:

• Encourage leadership with inclusive behavior.
• Develop diverse and inclusive talent.
• Promote an inclusive & flexible work environment.

Our people are the key element in the creation of the culture and transformation of the company; therefore, we define the KOF DNA as a series of fundamental beliefs and behaviors that regulate our daily activities.

Based on the pillars of leadership, talent development and innovation, the KOF DNA allows us to accelerate the cultural evolution of the company and achieve the strategic vision of becoming the total leader in the industry's drinks:

• Obsessive focus on the consumer and customer.
• Operational excellence.
• People first.
• Owners mentality.
• Agile decision makers.